Adventures in Doughnutland.
Aki and Alex
[email protected]

© 2005-2024 Ideas in Food
Writing and Photographs by Aki Kamozawa & H. Alexander Talbot

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To Be Read

Driven By Dough

My morning starts at around 3:15 am. From then on, I have my head down and am running non-stop for about 12 hours. I have my eyes on the path in front of me and block out the rest of the world as I strive to create.

 

The other day a regular customer asked Aki if we were closing. He overheard a conversation in Wawa that made him think that this was a possibility. She told him it was a baseless rumor and not true. What is true is that we have a small, tight, hard working staff that makes magic on a daily basis. It's hard. It's really hard. And when people ask me how's it going, I don't bother to sugar coat it. My blunt answers when sharing the hardships of creating on a daily basis and the insane unpredictability of our business flow has probably led to the rumors of imminent shut down. When we have too many doughnuts left over, we are crushed. When we run out of doughnuts early customers are disappointed and we are too, because we want everyone to get what they came looking for. Finding a balance between sales and leftovers when it comes to a perishable product is a delicate balancing act. We need to sell out every day in order to make money, but, we are also here to make people happy.

 

Two years into our current location, we are creating more different items than I ever imagined. Besides doughnuts, we have tapped into our dough driven creativity and incorporated a focused selection of naturally leavened breads (sourdough, focaccia, and bagels) and pastries. We continue to evolve and refine our croissants and their derivatives. Cinnamon rolls on the weekends are developing their own following. We (finally) brought back American Noodles in the form of take home noodle kits for two, designed to make dinner simple and delicious. It's a constant evolution at the shop.

 

With that in mind, here is our current line up:

 

The Doughnuts

Crullers

Angel Pillows

Chocolate Yeasted

Vanilla Yeasted

Cloud

Hot-Cake

Condensed Milk

Not Quite Vegan

Lemon Cake

Apple Cider

Super Cake

Dark Knight

Chocolate Babka

Brown Sugar Babka

Savory Zeppoli

Meltaway Bars

 

Naturally Leavened Breads: Sourdough, Focaccia, Cinnamon Rolls, and Bagels, with rotating fixings like brown butter cream cheese, egg salad, and more.

 

Croissants and Croissant Hand Pies

 

Pasta Kits: fresh pasta and sauce for two

 

If any of that piques your itnerest, come see us at the shop!

800 Edison Furlong Rd., Furlong, PA 18925