Shimpei Takahashi is a toy developer with some great ways to help you generate ideas about whatever you are passionate about. His favorite game is Shiritori, a game where each player must speak a word that begins with the last letter of the the last word spoken. This brief and entertaining Ted Talk is in Japanese with English subtitles, but you should have no trouble following along. It's a great tool for generating new ideas and his stories about why he uses it will ring a bell for any of us who have tried to be creative in a market driven atmosphere.
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